The Mobile Ad Space Paradigm:Using Apps To Gain Presence for Your Brand

The advent of new techniques to quickly develop mobile phone apps has added a new

paradigm to the advertising strategy matrix. Now, instead of allocating resources for

ads on the popular search engines, or resorting to larger draws for traditional media,

it is effective for some to develop mobile apps, and build brand presence through

app distributions.


We can’t in this short intro debate the merits of all the models for building brand

awareness. However what is clear is that for companies looking to get brand

awareness started economically the use of mobile phone apps can be effective.

For sure competition for the mobile phone space advertising matrix is growing,

just as the popularity and seeming explosive growth of smartphones is growing

worldwide.

To build a brand, a company can develop apps in-house, or outsource the work to

software developers, or purchase a third party software generation system such

as those currently in use by many companies.

Of course there are comments and critiques about each method. Third party software

generation tools are numerous, and the overall app complexity will differ from one

program to another. However it is clear that back links, images, and compliance with

the major smartphone makers Application guidelines is abided by with the more


successful software generation tools. These tools extend a license to generate as many

apps as you wish, for a one time fee. Further, the apps are generated in minimal amounts

of time. But there is a learning curve associated with installing and using the 3rd party

software generation tools effectively. Overall upside outweighs downside, and the

cost is less by far than outsourcing to programmers


Outsourcing of work to Mobile App programmers is a burgeoning industry unto itself.

One can find Production Houses capable of taking any description you give of Application

behaviour, features and the like, and they in turn will turn your idea into a legitimately

copyrighted software work. Fees of course are steeper than with software generation

tools. The advantage here is that your labour costs associated with learning how to

use a software tool are completely erased, and your product will certainly have considerable

bells and whistles that software geeks can impart to keep you content with the outcome.


Overall, one has several routes to achieve application based branding awareness.

May your choice effectively help to extend your success going forward.

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